"We started this company 12 years ago and 6 years ago we did analytics on our sales and discovered only 1% were women. We made the decision to put money into training for women, 50% of our team are women, and our CEO is a woman! Today, women are 15% of our sales. Thank you for this honor and we hope you will check out some of our other products as well!" [Pictured with the award is Chen and Luke. Luke was busy taking photos of the Ladies Choice Award being presented to Laser Ammo Technologies!]
Women prefer to be fully informed and work through the elements of any training situation. Many new shooters are very apprehensive and it takes time for them to feel comfortable enough to carry a handgun for personal protection. The simulator training element helps the process proceed in a few ways. When SFWA first offered Real Life Simulator training to its instructors to better help their civilian students, the cost to include a simulator experience cost between $25,000 and $40,000. Since SFWA began using the LASER AMMO Technologies simulator [at a cost of approximately $4,500!] civilian students are able to increase the odds they will prevail in a self defense situation with real life scenarios that coordinate with SFWA's exclusive curriculums. For example: Real life simulator training helps women realize that without perfecting the draw from a carry purse, they will find themselves in serious jeopardy when the time comes to defend themselves. Actually, with LASER AMMO Technologies' system, students are even able to afford having simulator training [and practice targets and competitive shooting options] right in the comfort of their own home. Real life scenario simulator training greatly increases a woman's comfort level when carrying a handgun for personal protection because they have been put to the test in many ways wherein they ultimately overcome basic fear and hone in their skills. Priceless!
This is the first time that the Ladies Choice Award was presented to a simulator training system. The system was put to the test by SFWA Master Certified Instructors that have have used each of the simulators on the market for both law enforcement and military and civilians ranging in price up to $347,000. The 100,000+ women who weigh in on the selection of Ladies Choice Award winners have used the system and 100% gave it a vigorous thumbs up!
The LASER AMMO Technologies is the Ladies Choice Award winning training product that has the features and benefits that do not compromise the elements that will increase the odds of prevailing when seconds count. The result is that real life simulator training will help you prepare for when you are in a fight for your life.
More than 100,000 women who have taken a minimum 4-8 hour course from SFWA Master Certified Instructors contribute to the selection of the best guns and gear for women. The selections are not the "preferences" of SFWA, its instructors or its affiliates; however in this instance many SFWA Master Certified Instructors did weigh in as they had access to some of the simulator training products that were not open to civilians. No one is provided compensation or other forms of persuasion that will affect the non-bias selection of the award winners. Unlike most surveys that are offered on social media and in many industry publications, there is always a comprehensive selection of all product options from which to choose for the Ladies Choice Awards.
The overall criteria to be considered as a “Ladies Choice Award” recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink [although customization options are appreciated]. Often, manufacturers make alterations to their existing products or create products at the direction of SFWA that meet the needs of women.
Simulator training adds so much to the equation when it comes to preparing to increase the odds you will prevail in a self defense situation. This LADIES CHOICE Award winner won't break the bank and its overall performance is exceptional!